blushd is an independent mobile application for tracking makeup collections and panning progress. It is not affiliated with any brand or corporation. For privacy questions, contact us at: hannah.culver@gmail.com

• Email address — required to create an account. We use this for authentication only.
• Profile information — optional display name and profile photo you choose to add.
• Makeup collection data — product names, notes, panning progress, and other collection details you enter.
• Photos — optional. You may upload progress photos or product swatches. You are never required to upload photos to use the app.
• Wishlist and look planning data — anything you choose to save within the app.

• Basic usage data — such as which pages and features are used, collected via Vercel Web Analytics. This tool is cookieless and does not fingerprint or personally identify you.
• We do not use advertising trackers or fingerprinting tools.

We use the information you provide solely to:

• Create and manage your account
• Store and display your makeup collection and progress data
• Enable community features you choose to participate in (such as sharing looks or joining challenges)
• Respond to support requests

We do not use your data for advertising. We do not sell your data. Ever.

To run blushd, we use a small number of trusted services. These are processors — they handle your data on our behalf, under their own privacy policies.

We do not share your data with any other third parties.

If you upload photos and choose to make them public, other users of blushd may be able to view them. If you upload photos and keep them private, only you can see them.

You can delete your uploaded photos at any time from within the app.

We keep your data for as long as your account is active. If you delete your account, your data is deleted from our systems. Some data may remain in backups for up to 30 days after deletion, after which it is permanently removed.

You have the right to:

• Access the data we hold about you
• Correct inaccurate information
• Delete your account and all associated data
• Export your data (coming in a future update)

To exercise any of these rights, contact us at hannah.culver@gmail.com.

blushd is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

blushd is a small independent app and does not currently meet the revenue or data volume thresholds that trigger CCPA/CPRA obligations. We do not sell your personal data to third parties.

If we make meaningful changes to this policy, we will update the “Last updated” date at the top of this document. For significant changes, we may also notify you within the app.

Questions about this privacy policy? Reach out at: hannah.culver@gmail.com